10 Steps to Improve Conversions on Your Magento Store

The eCommerce industry is growing at an incredible rate. According to Statista, the eCommerce market will grow between 2019 and 2024 by 11% p.a. and it is expected that by 2024 the figure will reach 6.5 trillion USD 

Magento is one of the most popular eCommerce platforms in the world. However, when it comes to conversion rate optimization, many store owners and marketers struggle with how to improve their Magento online stores to take advantage of the competition.

What is a Conversion Rate (CR) and how does it affect online store performance?

The problem lies in that there are a lot of different factors that can be optimized or changed in your online store for better performance. These include A/B testing, product page layout, design changes, website speed improvements, and more. 

However, many businesses still struggle with their Magento store optimization because they don’t have a dedicated team of developers who can help them achieve higher conversion rates through website improvements or custom programming solutions for specific business challenges.

How to Optimize Conversion Rate (CR) in Magento store?

There are so many ways you can optimize your Magento store for better conversions without having to do any coding yourself! You don’t need an expert developer or designer if you have some basic knowledge about SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) best practices.

In this Magento blog post, we will discuss 10 steps to increase conversions on your Magento store. These tips are meant for new Magento users or Magento enthusiasts who want to optimize their site and increase sales.

• Start by ensuring that you have a clear call-to-action button in the right place at all times.
• Make sure that the checkout process is simple and easy to follow, with no distractions like popups or other links. 
• Make sure your product pages are optimized for  SEO, so they rank higher in organic results when people are looking for specific products online.
• When you’re optimizing Magento for SEO, make sure to include keywords in the content of your store and on individual product sites.
• You should also create backlinks by building relationships with influencers or guest blogging opportunities that will drive traffic to your site without costing you much money.
• Next up is improving customer reviews. It is recommended to add a customer review section to your Magento store that will improve the CR by giving people confidence in the products they’re buying.
• Optimize Magento for social media, so you can build relationships with potential customers through these platforms as well.
• One of the crucial Magento tips is optimizing your Magento store for mobile.
• Remember to segment customers to personalize offers and communication.
• The last Magento blog post tip would be monitoring results and continuing to adjust so that you’re always improving conversion rates in Magento.

Step 1. The call-to-action button (CTA) appeals and persuades the client to act in a way you wish

You want to make sure your customer can find all the information they need on one page, and that it is easy for them to convert.

Having a clear CTA button will also get people’s attention immediately if you use an intriguing graphic or strong colour. This way, when someone visits your site, their eyes are drawn immediately to the call-to-action button, which will lead them to product pages with better conversion rates.

Step 2. Simplify the checkout process

Many times, people abandon their cart before they even submit it because the checkout process is too complicated.

This means that you need to make sure this does not happen with your Magento store and keep things simple by breaking down the steps for customers. 

The simpler the checkout process becomes for the shopper to complete a transaction on your Magento site, the better your conversion rate will be.

One-step checkout

You can also create a ‘quick checkout’, option to make it even easier for Magento checkout. It might be your advantage over the competition. And the reason the customers will be back in your store making a purchase and even create an account.

Putting all the checkout information in a single webpage can decrease mouse clicks that normally take much time. They also provide users with a more pleasant shopping process. In addition, it provides exceptional extra features optimized in an integrated one-page extension Magento 2 for customers’ convenience as well as merchants’. It is not only a perfect solution but also a great opportunity for your business.

Step 3. Optimize product pages for SEO

Next up are optimizing product sites in the Magento store, which helps increase the CR of your website when the customers make a purchase.

First, the store needs to have the right structure, legible for searchers’ algorithms. The site architecture enable also users to navigate properly and can deliver an excellent website user experience.

This matter is more and more important as Google introduced new ranking signals called Core Web Vitals in 2021, paying more attention to page speed, layout shifts, and page interaction which will more and more affect page ranking (SERP) in the coming years.

More about following Core Web Vitals in Magento stores read in the Ebook.

Step 4. Keywords in the content support SEO

The key way to increase SEO on Magento store pages is by including keywords in both Magento store’s content and individual products.

This means that keywords will have to be included in the content of your website and on individual product pages so that it appears higher in organic searching results.

The first thing you need to do is keyword research so that you know what terms your potential customers are searching for.

Then, make sure the keywords are used throughout the content of each product page and in Magento tags as well – including title tag, meta description, H-tags (h tags), alt attribute on images, etc.

Step 5. Backlinks leading to your site bring traffic and affect page position in searching results (SERP)

Backlinks are the number of sites that link back to your site.

It is a sign of quality and relevancy, so more links mean higher page rank (SERP) in web search engines like Google. It means better visibility for your Magento store.

This can be done by submitting content to social media, cooperating with influencers, and guest blogging with partners.

Step 6. Trust building customer reviews

Most people trust reviews and ratings more than any other content on the internet.  Reviews and ratings are an important part of any online store because they help shoppers make a purchase decision.

We note that even one good review can significantly increase your conversion rates! Magento 2 offers a feature like a Review Reminder. It will help you turn clients into brand ambassadors by reminding them to write a review and rating your products through intelligent email notifications.

Therefore, it is important that your Magento store has a customer feedback (reviews) system in place.

How to create reviews:

Ask customers to review products. You can use questions such as:

• “How does the item work?
• What do you like most or least about it?”

This will allow them to share their thoughts and encourage a positive rating of your Magento store.

Step 7.  Magento social media optimization

Social media is a great way to increase your Magento CR. But, you need to have an account and post content that will be interesting for your customers. 

It is also important to post content often and in a timely manner. What requires a content publishing plan adjusted to seasonal occasions.

Social media are also a great tool for real-time marketing, allowing to take advantage of fast reactions to events appearing in a social context. 

Remember, social media optimization starts with knowing your target audience.

Check which platforms do they use the most? You need to be on these sites where you can grow an engaged following of potential customers who are interested in what you have to offer.

Step 8. Magento mobile optimization

More and more clients use mobiles to purchase online. The Magento mobile page is a necessary part of an online store. This will enable your Magento e-commerce to be found on the go, especially when customers are looking for goods and solutions in their area. 

Mobile Magento pages should be clear and easy to navigate, with all the necessary information presented. If you are using a mobile Magento platform, it will most likely already have some kind of Magento mobile app that is perfect for the convenience of your eCommerce customers.

Mobile friendly Magento eCommerce

Optimize your Magento store for mobile devices and their screens. Design an online website with features that are particularly appealing for users of cell phones or tablets:

• use responsive design,
• make the content easy to read,
• use smaller fonts,
• avoid long paragraphs,
• use images that load quickly on smartphone screens,
• show only important information on Magento page,
• choose visual content that effectively communicates what is being offered.

Mobile traffic optimization can boost sales

49% of internet traffic goes to mobiles. Mobile conversion remains much lower than desktop conversion in many businesses. In terms of mobile conversion rates, many companies are not doing enough work. Large sales enhancement may be achieved thanks to mobile Magento store optimization.

Step 9. Customer segmentation enables to personalize offers and communication

Don’t just show the same offer to everyone. Segment your store visitors and create different offers for each group of customers that visit your site.

Segmentation can be done by:

• visitors location,
• customer type (new or returning),
• previous purchase, etc.

It is also important to understand customer needs, which are often different for new store visitors or regular customers.

How to personalize communication in Magento store

Create a personalized Magento eCommerce where your customer feels welcome and special. Don’t just think about the products, but also how they are presented in terms of design and content.

• Use customer segmentation to show different offers for new or returning customers,
• create specific email campaigns with customized offers,
• offer your store visitors a personalized shopping experience.

Step 10. Monitor the results, analyze and improve the CR

It is important to know what works and what does not.

For this, you need the right tools that Magento e-commerce makes available, such as Google Analytics and Google Search Console. They allow you to track how customers find your store (what keywords they use) and measure their actions on site: time spent browsing products/pages, conversion paths. 

This data will help you to understand – shoppers’ actions on-site and improve Magento e-commerce conversion rates. 

Monitoring your Magento store with Google Analytics and Search Console is a must for every online store owner.

Magento conversion improving conclusion

In this Magento post, we have discussed how to improve the conversion rates of your Magento store. You have read about some simple ways to increase your conversion without too much effort on your part.

We hope that you’ve found these 10 tips helpful and will be able to implement them in your Magento store.

If you want to get more tips from Magento experts, just hit reply and ask a question! Panda Group is always happy to help you with all Magento e-commerce needs.

You can contact us at office@pandagroup.co with any comments and feedback.

Let’s talk!

We are Magento development experts who know how to improve your conversion rates and increase your revenue with our expert-level knowledge of this platform which we acquired during years of working on different projects for various clients from all around the world (the USA, GB, Germany, France, etc.)

Our services include but are not limited to theme customization/development, extension installation, and configuration. You will learn from our experts how to run your Magento store with just slight technical support.