Magento is a popular eCommerce platform with numerous innovative features. To create robust and futuristic Magento eCommerce solutions, it is important to stay on the latest Magento development trends and follow them.
This post discusses some of these trends following which give an edge to your Magento solutions. Magento is loved for its wide range of advantages and features as well as its intuitive functions you can employ to develop an eCommerce product or service.
Digital commerce boost
In the digital age e-Commerce is the soul of brands making online shopping extremely essential. The beginning of Covid-19 has significantly enhanced the demand for services on the Web. Consumer demands are at an all-time high and brands must find new and improved ways to reach their online audience.
Staying up-to-date with the latest technology is the most effective way of improving brand awareness boosting the business sale. It is time for brands to recognize the importance of eCommerce and to choose the right platform.
Magento is used by the following brands worldwide:
- Samsung
- Ford
- Olympus
- Nike
- Coca Cola
- Christian Louboutin
- Lenovo
- Warby Parker
- Rebecca Minkoff
- Nestle Nespresso
- Fox Connect
- Vizio
It is considered to be a platform easy to scale up so it is suitable for a start-up, through middle size to grown-up global e-commerce platforms.
Magento e-commerce platform is a lifespan solution for every business with no migrations needs when it scales up.
Adobe’s acquisition of Magento
Adobe has opened the new business potential for Magento eCommerce. Adobe acquired Magento and makes it more flexible for businesses that need to support complex ideas.
Adobe commerce integration framework provides a standard tool for creating a consistent and better way to manage customer-facing eCommerce operations than existing solutions.
The site additionally offers an incredible shopping experience and a large conversion increase. Adobe provides high technology like artificial intelligence called Sensei supporting e-commerce processes to make them more user friendly and allowing the merchants to build data-based businesses.
Adobe and Community cooperation in Magento eCommerce development
Magento eCommerce platform is one the most common online eCommerce sites in existence. After acquisition by Adobe in May 2018 it will have a massive impact on Magento’s future in 2022 and beyond.
Adobe still supports Magento Open Source no matter that Magento Commerce was renamed in 2021 and is now called Adobe Commerce. The huge Magento Community is a second technological leg supporting Magento eCommerce development apart from Adobe.
Magento development enables the creation of flexible and highly customized online store solutions for every eCommerce business. Which is sufficient reason for sticking to this technology for eCommerce websites for online shopping.
Magento Open Source support
Our experts at Panda Group consider the Magento OS (Open Source) initiative taking place in 2021 one of the most significant factors for Magento development in the coming years.
We also find it important that the decision was made instead of developing the next versions after Magento 2. the effort will be focused on performance and security improvement.
It’s significant that Magento Community expresses its creativity in such projects as Hyvä Themes, PWA’s and reactive themes. We assume this trend will be sustained and continued in the nearest future.
Below we will describe some of our actions taken in 2021 which are crucial for Magento development in the coming 2022.
Magento eCommerce development platform in practice
At Panda Group 2021 was a year of growth for our customers. We could all observe that the e-commerce industry has grown exponentially over this pandemic season and it’s only continuing to get bigger with each passing month!
Intensive growth of the eCommerce businesses requires stable technological support. Panda Group delivers technology for eCommerce platforms that are adjusted to the individual needs and has the best future perspectives.
The cases we observe becoming more popular are as follows:
- Mobile online stores solutions.
- User experience (UX) improvement throughout the channels
- Magento 1 to Magento 2 migrations
- Artificial Intelligence (AI)
- Multiservices supporting the Magento monolith
- Magento Performance improvement
- Magento security.
Mobile eCommerce development trends – future of eCommerce
As we can observe the users become multi-devices. The mobile commerce business is going stronger though. It requires merchants to update their technology, adapt it so they can serve diverse devices needs as well as when there’s poor connection speed available online.
Magento uses efficiently technical solutions dealing with this challenge to enable creating responsive stores adjusted to all screen dimensions as well as delivering user experience at the highest possible level.
A PWA or Progressive Web App is an app that can work without internet access. This means the user will be able to use your application even if their phone has no connection.
Omnichannel customer experience
We can observe not only digital devices spread among clients but also disperse touchpoints between them and the digital stores. Clients start shopping online at social media or online stores, accomplish transactions on mobile devices and pick up their shopping at bricks and mortar stores.
Each point of touch with your store no matter if digital or physical is expected to provide clear and consistent product and price information leading to the omnichannel customer experience.
Even though the store has no mortar and bricks shops it may use showrooms that need to be compliant with the whole merchant infrastructure to let the customer feel served at the highest level at each stage in different circumstances.
For more information on this matter please check ok the article Why Magento 2 is the Best Platform for Omnichannel eCommerce?
Magento 1 to Magento 2 migrations
Customers requirements are growing and the merchants need modern technological solutions. Those using Magento 1 are migrating to Magento 2. We observe also migrations from other less advanced platforms to Magento as Magento 2 remains a robust online platform with great scalability and flexibility.
The reason you may need to migrate to Magento 2 is Adobe stopped supporting Magento M1 in 2020. We are quite experienced in Magento 1 to Magento 2 migration and we are able to adjust the individual model consisting of processes and tools tailored to your business needs.
Migration is a good opportunity for revising Magento features and design and developing a long term strategy for taking advantage of the competition.
To evaluate if your store should migrate to Magento 2 please ask the expert or read more detailed information on migration on our blog post – What is Magento 1 to Magento 2 migration?
Magento complexity
The fact that Magento is a complex platform requires usually trustful Magento experts to handle the technical issues not only on the daily basis but also in the future perspective. A trustworthy Magento Agency will work to eliminate ad-hoc issues and create a stable environment for the future growth of your business.
Magento is a complex platform as it combines all possible features and extensions and has no limitations in developing possibilities. To keep this robust system in order you need a smart and skilful team of Magento experts able to think of your business needs and perspectives.
Magento technological advancement
From Panda Group perspective in 2021 apart from mobile web development, UX and migrations we encountered a technological improvement in Magento eCommerce development and performance in the following fields:
Magento frontend with Hyvä Theme
The new important theme for Magento appeared at the beginning of 2021 and quite fast was well accepted by the developers as a great solution for reducing time and code amount in the Magento frontend.
With Hyvä Theme the developers are able to eliminate extensive code from the frontend, fewer code requirements make the frontend lighter and less time consuming when developing. It makes the entrance barrier lower.
Thank Hyvä Theme the solution may become more cost-effective than with regular Magento themes. What’s more, it allows improving the store performance and business efficiency. A lot of sellers are already persuaded by this solution.
More About Hyvä Theme please read our article Hyvä Themes – a new Magento e-commerce frontend software.
Magento performance improvement is characterised in detail in our Ebook about How to optimize Magento for Core Web Vitals.
Adobe page builder for Magento Open Source
Adobe page builder is a great tool that can help you to improve your customer’s experience on your site. Adobe page builder is available for Adobe Commerce and Magento Open Source now. Adobe page builder allows making changes in the content of the site without writing HTML code and simplifies the work with content and product description.
Adobe page builder provides a clear interface, so you can create different layouts for your site quickly. With this easy-to-use page builder, you don’t need any HTML code because everything is done through a simple drag&drop interface in order to create different layouts of pages from scratch within moments – not days!
AI artificial intelligence in-page search
The eCommerce industry relies on traffic and conversion. Adobe presented what benefits come from artificial intelligence implemented into an in-page search.
Do you know that in the nearest future up to 1/3 of page traffic will use the site search, and the conversion rates may increase by 50% for the site search users according to data presented by Jason Ford from Adobe at Meet Magento Poland 2021?
Artificial intelligence support data-driven business and is certainly going to be a significant solution incorporated into the development process by skilful development companies.
Voice commerce
Voice search is one of the growing trends in the coming future. Voice-based shopping is appearing mainly in the USA and is supported by voice speakers and assistants which let the shoppers communicate with the online stores orally search and purchase with the voice recognition devices.
AR, VR – Augmented Reality, Virtual Reality
Augmented and virtual reality will be a part of everyday life. It won’t take long for this technology to change the world as we know it, and e-commerce is no exception. With augmented reality, you will be able to see items in real-life sizes before buying them so there are no surprises when they arrive at your door in the real world.
Multiservice against monolithic systems
This trend started some time ago and now on we can derive some conclusions. There exists an opinion that multi-services and microservices are the future of our industry. They allow to development of scalable, flexible and intuitive applications that can be deployed in minutes instead of days or weeks.
Monolithic systems are considered to be less flexible and not so easy to scale up as microservices. They’re hard to maintain, they have lots of bugs, and it’s really difficult to add features or modify them in any way.
The truth lies somewhere in between when it comes to online stores we recommend starting with a monolith like Magento as it consists of all necessary features to run the business, and is an excellent basis delivering appropriate support for microservices dedicated to simple functionalities e.g. They are worth implementing when the needs are well recognised and calculated from the business point of view.
Magento security patches
Security remains an issue on Magento and other popular open-source platforms. Though security is a concern with Magento, it remains one of the best platforms for e-commerce. Many companies continue to use Magento because they know that the developers are quickly addressing any issues, thus making them more secure than other software.
There are several ways to protect your store on Magento. The first step is to keep the software updated, and if you do run into issues it’s best to hire a professional rather than try to fix it yourself. Magento regularly publishes security patches that make you sure that your store is protected at the highest level. Since they are regularly updated, your site will be safe from hackers.
Magento provides three different types of security patches: critical, urgent, and general. Critical patches are intended to resolve a serious vulnerability that can compromise user data or the confidentiality of your site. Urgent patches are intended to fix vulnerabilities that could affect your
Conclusion
No matter what size e-commerce you run if you plan to scale it up and have a vision for future development we can provide you with technology appropriate to the stage of your business. We have experience in tailored-made solutions to any kind of online store. Please have look at some Magento case studies we present.
If you need proper advice and support for your plans just let us know and discuss the key issues. We are looking forward to hearing from you – Let’s talk ! 🙂
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