Uniq customer experience with Magento Moodboard
Ever wished as a client you could see what the products you want to buy in an e-commerce store would look like together? Or maybe you needed some creative inspiration when shopping on a website or matching products? Magento Moodboard may fulfill that needs.
Seems like a dream for creative and conscious clients and e-commerce users. All website owners and marketing specialists want to create a unique customer experience for a user. Mood board Magento is a perfect solution for marketing purposes, delivering inspirations, creative ideas and allowing clients to spend more time in your store – using a free digital tool and having fun when creating customized mood boards.
One of our clients requested a feature that would allow us to visualize exactly that. On their Magento store, we have implemented a mood board creator – a website tool that allows you to create and design graphics of multiple products together, or to browse already existing boards created by the customer.
Exceptional digital tool for conscious clients. Step by step
Our client sells furniture for children’s rooms at different ages. To help parents visualize their purchase plans e-commerce gives a chance to test them with Magento mood boards. A store shares photos of the products and the Magento mood board enables users to upload their own photos to design a consistent composition. They can check if the furniture suits the existing space of the room.
- Click on the button – create your mood board.
- Choose the collection of products.
- Upload your room picture or simulate the color of walls you prefer.
and enjoy! 🙂
Photo: Moodboard of a child’s room, made by a client herself.
What is more, the users are encouraged by the brand to share the final mood board on Social Media with the #hashtag and take part in a brand contest for the best mood board. Marketing specialists will certainly appreciate the user-generated content.
Photo: A client posted her own mood board. The brand benefits from user-generated content.
Implementation of the mood board feature for the Magento website
We’ve chosen to use an already existing tool created specifically for mood board creation and to connect to it via REST API. The tool itself is displayed through an iframe in the Magento store, allowing it to use its full functionality with very little effort. However, we still had to customize it for the tool to be available from multiple different language stores.
We also created a landing page that would allow the customer to choose one of many mood board templates created by our client on the website. Finally, we made it possible to save the mood board created by the customer in multiple formats or to have it sent to an email address. Which enables the clients to share projects on Social Media and create user-generated content for the brand.
We believe the Magento mood board is a great way to allow a customer to create and design a unique mood board and this way it engages more with the brand he loves and makes the Magento store more interactive. The marketing advantages like improving customer experience and increasing the time spent on the website are priceless. At the same time, the Magento mood board serves its main purpose – allowing the user to preview what the products might look like together before actually buying them. The clients feel that their purchase is safer and more thought through.
We can’t wait to implement this Magento feature in other stores! If you are interested in the same or similar implementation please sign in the form and contact us!