What is often driving sales? The discounts. All products labeled ”-20%”, ”10$off”, ”15$each” that’s what people love. And how can this function in e-commerce? Would you like to show your customers how much a product is discounted? Is it fixed or percentage? Or maybe just discounted to some amount like 10$?
When we think about conversion we usually focus on persuading users to buy more products or, at least, to subscribe. Getting that sales click is always the main goal. But what happens next? Well, usually a thank you page appears and the customer is free to go. Yep, order success. Now we just let him checkout, and take the rest of his money with him. Sounds like a missed chance?