tink is the first marketplace for connected home products.
They founded the company in 2016 and have a team of more than 25 people to bring the connected hometo the mass market.
They acquired more than 40 products partners (incl. SONOS, tado, withings, …) and are backed by our investors ProSiebenSat1 and Rocket Internet.
The world of Internet of Things is something quite new and it can be hard to find the best solution between hundreds of products. Customly made configurator allows users to choose the perfect set of products by filtering hundreds of them, asking only 3 simple questions in natural language.
Understanding users needs and fears during checkout allowed to create the solution proper for tink’s clients.
As a result user gets the list of solutions which address their needs. It can be still filtered by the most popular and reasonable parameters. Allowing user to choose from few option guarantee positive experience of making their own decision with only help of specialists.
Do not making user think is one of the most important and most basic rules of usability. Simple choice, graphical representation of possible option in easy to understand and click way.
Making the checkout as easy to pass as it’s possible is crucial in the purchase process. tink’s checkout is optimized and designed without unnecessary, distracting elements to make this last step quick and easy to make.
Understanding users needs and fears during checkout allowed to create the solution proper for tink’s clients.
The responsiveness of the designs is now the must have. More than half of the tink’s customers use their mobile device to visit their store so the properly working and good looking RWD was really crucial.
One of the biggest challenge is to make easy to understand and use store navigation especially when there is a lot of categories with subcategories. It can be difficult even in the desktop resolutions so we take much care to display the menu with its content in an optimal way.