Nowadays the customer is the most important factor to be analyzed for the online store. Come on, we can find […]

Last week people from our company were helping and holding two events in Poznan Poland – Tipi UX and Magento […]

Checkout is one of the two most important steps during an online shopping. That is why it is important to do everything to avoid the abandonment. How? We have 10 tips to improve Magento checkout.

If you’re an online shop owner, you probably have a problem with recurrent abandoned shopping carts. Don’t you? You’re wondering why people add your products to the shopping carts, but instead making a purchase, they’re abandoning it just before they check out?

Because of the constantly growing usage of smartphones while searching the Internet, Google decided to enter a mobile-friendly update, which allows mobile users to find high-quality and relevant results where text is readable without tapping or zooming. What’s more, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

How can you improve your websites UX? If you are wondering just answer yourself few questions:

What is the purpose of the site? Why people should visit your site? What makes you special? Why the user should buy my products? What is the first thing a user should do on your site and what he has to do before leaving it? What should he pay attention to? Got that, ok so let’s improve your user experience and check if your site does what it should to fulfill its purpose.

Did you know that 54, 5% of customers abandons a purchase because of technical problems, that 38,8% make purchase when there are multiple images of products or 25.6% buyers would abandon a purchase, if they were forced to register first?

“Subconsciously, you don’t like to wait,” said Arvind Jain, a Google engineer specialized in speed. The research from Akamai laboratory […]