According to Klarna, 2 out of 5 clients make a purchase after seeing a product on social media, on average per month. Utilizing User Generated Content (UGC) is a seamless approach to enhance your business, particularly when collected in large volumes.
Once you have gathered and showcased the photos, the next crucial step is to tag and integrate them into the customer journey, guiding users towards the cart and facilitating a smooth checkout process. By streamlining operations, you not only maximize business value but also cultivate trust and establish meaningful relationships within your community.
Unlocking the Power of UGC Management: Who Can Benefit?
Brands in the B2C sector can benefit greatly by leveraging user-generated content shared on social media channels. This includes a wide range of products such as furniture, decoration, fashion, beauty, pets, food, and beverages. By collecting and presenting this content on their websites, brands can tap into the power of social media as a highly effective sales channel.
Petite Amelie is a brand that emerged from a mother’s profound appreciation for the happiness and well-being of children and their parents. With an unwavering commitment to detail, safety, and aesthetics, they offer a delightful range of furniture, decorations, and toys.
Their products effortlessly transcend the online and offline realms, captivating customers across numerous European countries and channels. The importance of cherishing the unique product experience cannot be overstated.
UGC management challenges
Petite Amelie understands that their products are of exceptional value and exude elegance when displayed in clients’ personal spaces. They acknowledge the desire of users to share their satisfaction with their purchases, especially when it comes to arranging rooms for babies and toddlers. As a result, the brand actively seeks to collect client photos.
It quickly became apparent that the absence of an automation tool posed a risk of overlooking significant user-generated content. Executing the process across diverse channels and countries, each with its own language, posed significant challenges.
Flowbox in Magento implementation – UGC management
To tackle these challenges, Flowbox has revolutionized a groundbreaking solution, automating the aggregation and seamless integration of user-generated content (UGC) across various online sales channels. These channels combine the website and popular social media platforms such as Instagram, YouTube, Facebook, and Pinterest.
Flowbox is a SaaS solution that seamlessly integrates with Magento through API connection. It provides an efficient User Generated Content (UGC) platform for both eCommerce and non-eCommerce brands.
Flowbox empowers businesses to leverage social content in order to enhance engagement, social proof, and sales throughout the buyer journey. The platform enables users to effortlessly collect, moderate, and publish content on their website, online shop, and social channels.
Flowbox in Magento implementation step by step
The content is carefully curated from social media, leveraging tags, mentions, and hashtags. After securing the required permissions from content creators, brands can showcase and share this captivating content on their website, creating shoppable galleries. Additionally, customer reviews and star ratings can be gathered and displayed.
When users visit the Petite Amelie website, they are greeted with a rich variety of content shared by genuine customers, prominently displayed on both the homepage and community page. The visually appealing imagery is not only aesthetically pleasing but also seamlessly integrated with the showcased products. With the inclusion of direct links to desired items, the website effectively minimizes customer friction and elevates their overall shopping experience..
The Homepage and Community page feature the Flowbox widget
Implementation of the Flowbox widget on the Homepage and Community page provides an interactive and engaging experience for visitors. By seamlessly integrating user-generated content, such as images and videos.
Shoppable images enable direct linking to products, along with an “add to cart” feature.
With the integration of shoppable pictures, visitors can now directly link to the featured products and effortlessly add them to their carts. This convenient feature not only simplifies the purchase process but also enhances the overall user experience by streamlining the path to purchase.
Web analytics feature send events to GA4 for data-driven approach
The inclusion of a powerful web analytics feature ensures that valuable data is collected and utilized for a data-driven approach. By sending events to GA4 (Google Analytics 4), businesses can gain insights into user behavior, track conversions, and optimize their strategies to drive better results.
Power of AI Product Recognition in Flowbox
When it comes to associating posts with recommended matching products from the primary catalog, the streamlined process is supported by AI and eliminates the need for manual searches using product IDs or names. This not only saves valuable time and effort but also simplifies the tagging of products in your posts.
Prior Publication Approval
With the pre-approval feature, you gain the ability to actively monitor and filter user-generated content before displaying it on your website or social media channels. This crucial step ensures the exclusion of any inappropriate or irrelevant content.
Effortless Branding Design
With the user-friendly flow editor tool directly integrated into the platform, you can fully customize the design without any coding skills required. Achieving a cohesive brand look and feel effortlessly, adjusting widget styles, titles, fonts, and more. You take complete control over UGC presentation and align it perfectly with your brand aesthetics in just a few moments.
The Power of Data in eCommerce
The flows and checkout script efficiently gather visitor interaction data, seamlessly integrating these events with Google Analytics 4 property. With the valuable insights into user behavior and optimize your eCommerce strategy based on data-driven decision-making.
UGC widgets availabilty
When considering the best option for your business needs, it’s important to take into account the technology stock and the number of live pages using different widgets for social sharing.
According to Build With Flowbox, the widget is used by 1333 live pages, while Social9 by 1407, Rwartz by 1519, and Walls.io by 2215. Choose the solution that perfectly aligns with your requirements and business goals.
We are adept at assisting you in selecting the most fitting solution for your Magento e-commerce, tailored to your unique requirements and expectations. We take into account the technology stack and ensure that all your needs are met.
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